Week 1 | Enterprise track
The AI Landscape For Business
- Week 1 of 12: AI integration for companies
- Promise: you will separate real value from hype and score your readiness.
Outcomes
What You Will Be Able To Do
- Explain AI, ML and LLMs in plain words
- Name dependable task families by department
- Apply four questions to any vendor claim
- Describe model limits such as hallucination
- Score readiness on five dimensions
Context
Why Every Board Is Asking About AI
- Since 2022, chat tools put language models in every employee's hands
- Tasks like summarizing a contract now take about a minute
- Interest is high, but results depend on how work is redesigned
- This course treats AI as a business capability
Vocabulary
Three Families Of AI
- Machine learning: learns patterns from past data
- Generative AI: creates text, code, images, audio
- Vision and speech: turn scans and calls into data
- Real solutions combine families with ordinary software
| Family | Input | Output | Example |
|---|
| Machine learning | Rows and columns | Number or label | Fraud score |
| Generative AI | Text, code | New content | Ticket summary |
| Vision and speech | Scans, calls | Text and fields | Invoice reading |
Evidence of use
What Works Today, By Department
- Customer service: draft replies, summarize tickets
- Finance: extract invoice fields, flag odd transactions
- HR: draft ads, summarize survey comments
- Legal and sales: first-pass review, call summaries
More examples
Operations And Software
- Operations: demand forecasts, maintenance alerts
- Operations: summaries of incident reports
- Software: code completion and test writing
- Software: explaining old code to new team members
Mental model
How A Language Model Behaves
- It predicts likely next words from patterns in training text
- It sounds confident whether or not it is right
- It does not know your company unless you supply facts
- Answers can differ between runs
Limits
Where AI Struggles
- Hallucination: invented facts in a confident tone
- No built-in knowledge of your prices or policies
- Weak at exact arithmetic without extra tools
- Cannot always explain why it answered
Rule of thumb
Choose Tasks By Cost Of Error
- Cheap, visible errors: good fit, such as email drafts
- Costly or hidden errors: add checks or use another tool
- Always name the person who is responsible
- Start with human in the loop
Error cheap and easy to spot -> start here
Error costly or hard to spot -> strong checks first
Error harms safety or law -> keep a person deciding
Critical reading
Hype Versus Value: Four Questions
- Which task exactly?
- Which people will use it?
- Which measure will change?
- Compared with what baseline?
A real study
Evidence From Customer Support
- AI assistant for support agents, studied by Brynjolfsson and colleagues
- About 14 percent more issues resolved per hour on average
- About 34 percent for the least experienced agents
- Gains differ by skill and role
Roles
Two Audiences, Two Jobs
- Leaders: pick few use cases, fund data and training, own risk
- Employees: learn tools, report what works, protect company data
- Best early ideas often come from people doing the work
- Staff already use tools before policy exists
Self-check
Five Readiness Dimensions
- Strategy: agreed places where AI should help
- Data: right people can find and use clean data
- People: skills and time to learn
- Technology: secure access to models and data
- Governance: clear rules and accountable owners
Method
Scoring And What To Do With It
- Score 1 (not started) to 4 (working well)
- Write one line of evidence per score
- Find the lowest score and plan two actions
- Repeat in week 12 to see movement
| Score | Meaning |
|---|
| 1 | Not started |
| 2 | Ideas and pockets of effort |
| 3 | Defined and used in some teams |
| 4 | Working well across the organization |
Summary
Recap
- AI is a business capability built on three families of tools
- Value is measured against a baseline in a named task
- Models are fluent but can be wrong, so keep people in the loop
- Readiness has five dimensions, and the weakest sets the pace
Week 2
Next Week
- Finding use cases
- Map one process step by step
- Score ideas on value and feasibility
- Separate quick wins from bigger bets
Wrap up
Questions And Exercise
- Exercise: score readiness and test one vendor claim
- Capture one baseline from your own work
- Compare scores with a colleague from another department
- Questions from the room